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Consumer Behavior: Building Marketing Strategy Hawkins D I; Best R J; Coney K A

By: Hawkins D I [Author]Contributor(s): Best R J [Author] | Coney K A [Author]Material type: TextTextLanguage: English Publication details: MCGRAW -HILL 2009 Edition: 9 EDDescription: includes cdSubject(s): Management | Accountancy | consumer decision process | internal influences | marketing behaviourDDC classification: 657.4
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