Search the Library Catalogue
Consumer Behavior: Building Marketing Strategy (Record no. 65333)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00795nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AVIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211120081608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180912s2009 ||||||||||||||||| ||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Printed Price | INR 600.00 |
| 041 ## - LANGUAGE CODE | |
| -- | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 657.4 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Hawkins D I |
| 115.187.37.79 | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior: Building Marketing Strategy |
| Statement of responsibility | Hawkins D I; Best R J; Coney K A |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | MCGRAW -HILL |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | includes cd |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Management |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Best R J |
| Relator term | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Coney K A |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| -- | Accountancy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| -- | consumer decision process |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| -- | internal influences |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| -- | marketing behaviour |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AVIT Central Library | AVIT Central Library | 12/09/2018 | National Book Traders | 600.00 | 657.4 | 32651 | 20/11/2021 | 20/11/2021 | Books |