Gupta C B <br/><br/>
Marketing Management: Text and Cases  
Gupta C B 
 - 19th ed. 
 - New Delhi  Sultan Chand and Sons  2023 
<br/><br/><label>ISBN: </label>9789351611219  525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8