Zeithaml Valarie A <br/><br/>
Services Marketing : Integrating Customer Focus Across the Firm 
Zeithaml Valarie A 
 - 6th ed 
 - New Delhi  Mcgraw Hill  2014 
 - 711p. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management 
<br/><br/><label>Dewey Class. No.: </label>658.8