TY  - GEN
AU  - Miller Thomas W
ED  - 
TI  - Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python 
SN  - 9789353065744
U1  - 658.8:681.3.01 
PY  - 2019///
CY  - New Delhi
PB  - Pearson 
KW  - Management
ER  -