Loudon, David L <br/><br/>
Consumer Behavior : Concepts And Applications 
Loudon, David L; Della Bitta, Albert J 
 - 4TH 
 -  MCGRAW -HILL 
<br/><br/><label>ISBN: </label> INR 450.00 
<br/><br/><label>Standard No.: </label>26966  [Excel file from AVIT] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management