Semenik, Richard J <br/><br/>
Principles Of Marketing : A Global Perspective 
Semenik, Richard J; Bamossy, Gary J 
 -  College Division South Western Publishing 
<br/><br/><label>ISBN: </label> INR 1050.00 
<br/><br/><label>Standard No.: </label>26421  [Excel file from AVIT] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management