TY  - BOOK
AU  - Hawkins D I
AU  - Best R J
AU  - Coney K A
TI  - Consumer Behavior: Building Marketing Strategy
U1  - 657.4 
PY  - 2009///
PB  - MCGRAW -HILL
KW  - Management
KW  - Accountancy
KW  - consumer decision process
KW  - internal influences
KW  - marketing behaviour
ER  -