TY  - BOOK
AU  - Nichols, David
AU  - Avery, Matt
AU  - Farrand, Tom
AU  - Rowley, Om
TI  - Brands And Gaming: Computer Gaming Phenomenon And Its Impact On Brands And Businesses
PY  - 2006///
PB  - MACMILLAN PUBLISHERS
KW  - Computer Science
KW  - brands
ER  -