TY  - BOOK
AU  - Davila, Tony
AU  - Epstein, Mare J
AU  - Shelton, Robert
TI  - Making Innovation Work:  How To Manage It, Measure It And Pr: How To Manage It, Measure It, And Profit From It
PY  - 2010///
PB  - Wharton School Pub.
KW  - General
KW  - making innovation
ER  -