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Marketing Accountability: How To Measure Marketing Effectiveness

Mcdonald, Malcolm

Marketing Accountability: How To Measure Marketing Effectiveness Mcdonald, Malcolm; Mouncey, Peter - 2009 - Kogan Page Pub., 2009

ISBN: INR 300.00

Standard No.: 24527 [Excel file from AVIT]

Subjects--Topical Terms:
Management

Subjects--Index Terms: marketing

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